Concept & Strategy
Every design journey begins with questions. Through incisive ideation, product thinking, storytelling, and creative direction, I distill problems into well rounded ideas and clear narratives. Whether the end-goal calls for a tangible product, a brand identity, or a creative direction, the concepts I craft remain purposeful, coherent and on-brand.
Ideation & Prototyping
I bring ideas to life through rapid prototyping. Whether I’m rough-sketching possibilities, mapping wireframes, sculpting concepts in virtual 3D space, or stitching together high-fidelity prototypes, I pair design thinking with open-ended exploration and fearless experimentation to turn sparks into tangible, testable experiences.
Design & Fabrication
My build practice encompasses a wide spectrum of fabrication capabilities -- from precision hand and power tool work to digitally driven methods like 3D printing, laser cutting, and CNC machining. I fuse rigorous design-project management with a deep respect for manufacturing constraints to deliver plans, prototypes, and finished products that meet tolerance, budget, and deadline—every time. Whether you need a quick-turn proof-of-concept, a pilot batch, or a production-ready flagship, I’m poised to translate pixels into real-world products that perform.
Research & Psychology
My projects are grounded in evidence decoded from deep user research, human factors insights, and behavioral science. From user interviews to ergonomic testing, research, data analysis and psychology-back probes I turn real-world behavior into clear guidance for UX and interaction design. Whether I am uncovering latent needs through user testing or translating feedback into actionable decision decisions, the informed insights keep every decision intuitive and undeniably human.
Visuals & Aesthetics
I help give ideas their visual voice. Paying meticulous attention to detail, I ensure that every element of the design is communicating exactly how it was intended. Ranging from graphic design to digital design, user interface, CMF, photography, and copywriting — every visual aspect is purposed picked, placed and curated.
